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WEiMAGINE: The Future of Digital Marketing - Digital marketing is not static — it’s evolving, ever-changing, and iterative. The theme "WEiMAGINE” emphasizes the power of imagination, innovation, and continuous progress.

In the age of AI, digital marketing is accelerating faster than ever. Innovation isn’t just an advantage, it’s a necessity. Building on last year’s "Be Greater", Boomerang Awards 2025 celebrates those who don’t just adapt but lead.

This year, we honor visionaries who fuse human ingenuity with AI-driven creativity: marketers who harness emerging technologies, push creative boundaries, and redefine excellence. True leadership in digital marketing is not just about keeping up; it’s about putting humans at the core while leveraging technology to shape the future.

This year’s Boomerang Awards will be unlike anything we’ve seen before.
Reworked. Revised. Remade.
From great to greater to greatest.
Like technology that evolves exponentially over time, humans, too, follow Moore’s law of growth.
The Boomerang Awards 2025 is a celebration of our collective progress and efforts in such a short time.

Criteria

The Criteria To Transform: Innovation, Creativity, and Impact

Innovation

A new way of thinking in the use of Digital that helps transform a brand, business, organization, or market.

Beyond being first in the market, we seek ingenuity that leads to sustainable, breakthroughs, or disruptive innovation.

Creativity

Innovation that goes unnoticed cannot transform brands. Creativity is key to making a campaign relevant to the market.

We’re looking for big ideas and craftsmanship (art+copy+code) that bring meaning to innovation so it becomes irresistible.

Impact

The effectiveness of a campaign, program, or execution that achieves the objectives set for the business.

We’re looking for attributable impact to market performance and/or society, measuring “metrics that really matter.”

Judging

These juries choose the 2025 Boomerang Awards awardees:

THE MAIN CATEGORY JURY

The Main Category Jury uses its expertise across all digital disciplines to determine the shortlists, the finalists, and the metal winners. There will be three Jury Presidents who will be leading the categories under Overall Digital Excellence, Creative Excellence, and Media Excellence.

THE SPECIAL CATEGORY JURY

The Special Category Jury decides the winners in special categories, such as the Purple, Green, Black, and Orange Boomerangs. For categories powered by specific organizations, representatives from these organizations will champion their values in the jury deliberation.

Regardless of category, each entry is judged against the criteria of INNOVATION, CREATIVITY, and IMPACT.

Overall Awards

Given to exemplary entries based on the sum of points earned from all relevant criteria and categories.

• Agency of the Year
• Advertiser of the Year
• Tech Innovator of the Year
• Tech Innovation of the Year
• Tech Production Partner of the Year
• Production Partner of the Year
• Boomerangs Best of Show

Entry Guidelines

BEFORE ENTERING, TAKE NOTE

• The Boomerang Awards are open to DMAP and non-DMAP member organizations.
• Entrant organizations must be duly registered businesses in the Philippines. Foreign organizations must be actively conducting business within the Philippines.
• Entries must have run between May 1, 2024, and June 30, 2025, to be qualified.
• Please create a thumbnail image to represent your entry. You may use a screenshot of your entry as the thumbnail. Do not use your company logo. Make sure the image clearly represents the content or highlight of your submission.
• Each entry should be submitted by only one party (agency, client, media, or startup) in one category. If the same entry is submitted by more than one party, only the first entry will be accepted.
• All submitted entries may be used for any purpose by the Boomerang Awards and/or DMAP, including, but not limited to, promotions and awards databases.

Entry Requirements

MAIN AND SPECIAL CATEGORIES

1. INFORMATION

• Entrant Company / Client / Advertiser
• Contact Person and Designation of Entrant Company / Client / Advertiser
• Categories Entered

2. CASE STUDY WRITE-UP

• The write-up must describe the challenge and objectives, the solution, and the results in not more than 450 words. This will be used as the reference of the jury if there is any unclear information in the case presentation slide.

3. CASE PRESENTATION SLIDE

• The case presentation slide is the primary basis for judging the entry. The case must be summarized in a single slide. The file must be a high-resolution JPEG or PNG file. The slide is for easy review by the jurors.

4. CASE VIDEO (Optional)

• Submission of a case video is optional. It can be up to two (2) minutes long, submitted in MP4 format. Case videos may only mention the clients. They must not include the names of any agency, production house, or media partner. Case videos must use English subtitles for Filipino dialogue, in consideration of international jurors.

5. CERTIFICATION LETTER

• Provide a letter in PDF format from the company for whom the campaign, product, or service was created. A letter is still needed if the entrant is the advertiser.
• As long as the letter states that the results indicated in the case presentation slide are accurate, there is no need to re-state the results in the actual letter. The letter should be signed by one of the most senior officers (VP Marketing / Chief Marketing Officer / Marketing Director / Marketing Manager, or higher). An e-signature is accepted. The letter must state the name of the client representative with his/her contact details including the email address.
• Download the Certification Letter here.
• Booms Site: booms.dmap.com.ph

THE ORANGE BOOMERANG
Digital Leaders Special Category

• If you are entering the Digital Leaders category as a freelance or self-employed professional, please select "Freelancer" for Company/Organization.
• If entering in both the regular/main categories and the Digital Leaders Special Category, please use a different account for each category.
• The Client Certification Letter applies to the entrants in the Digital Leaders Special Category.
• Download the Certification Letter here.
• Booms Site: booms.dmap.com.ph

Important Reminders

MAKE YOUR SUBMISSION HASSLE-FREE

1. New Entry Submission Portal - This year, entries will be submitted through a new portal — the Award Hub platform. Please carefully read the submission guidelines and other relevant information provided on the platform to help you navigate the process smoothly.
2. Please review the definition and requirements for the category before you submit your entry. Should you submit to the wrong category, the organizers and the jury will not re-categorize your entry. Once your entry is submitted, you are not entitled to a refund.
3. If you are entering one case study across different categories, kindly use ONE TITLE for the different categories to make tracking the overall awards and consolidating the points easier.

USAGE

1. If your case entry contains sensitive data, please mark “Not for public release” and include a sanitized case write-up and presentation for DMAP’s use. If you submit a case video with sensitive information, please include an additional 15-second edit that is safe for public consumption.
2. Unless otherwise noted, the entrants grant permission to the Boomerang Awards to use submitted case presentation slides, write-ups, and videos for publicity and educational purposes.
3. If you want to provide supporting evidence such as ads, videos, or otherwise, please just include the URL. For entries that will provide hardware during the judging, kindly indicate in the write-up the URL that the jurors and committee can visit in order to experience and inspect the technology used in the entry.
4. Remember, the jury must experience how it was intended by the user.

Fees and Payments

AWARDS ENTRY FEE PRICES 2025

REFUNDS

In all circumstances, refunds will NOT be accepted once entries have been submitted.

Disqualified entries are not exempted.

Important Dates

• Open to Accepting Entries June 30, 2025
• Regular Submission Deadline August 17, 2025
• Late Submission Deadline August 24, 2025
• Awards Night October 17, 2025